This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from vision or strategic planning to fulfillment for delivery of products and services with the goal of ...
pbDr. Ravi Kalakota/bis a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies./pPBAndrew B. Whinston/Bis the Cullen Chair Professor of Information Systems, ...